Written By ASIAN AMERICAN GIRL CLUB - November 05 2019
CLE Cosmetics, Founder & Creative Director.
What makes you undefinable?
Lauren:I am undefinable because I am uniquely my own self and words cannot describe my tendencies nor my temperament.
You have such a diverse professional and academic background. What sparked your interest in creating a beauty brand?
CLE initially came to realization based on a creative journey of my interpretation of the ‘modern’ woman. When I was working on my MA final collection at The Royal College of Art, I was focused on two major concepts that ultimately conveyed the life of the ‘modern woman’.
The idea of self-love and the intimacy with one’s self.
Redefining what beauty is after that exchange in self-appreciation.
Naturally, the concept led me to realize that make up and skincare was a more suitable medium to convey those concepts and created CLE. Our first product, the Melting Lip Powder developed in order to use on eye, lips, & cheeks to cut down steps in a limited amount of time.
We LOVE that a lot of your products are multi-use; how did that concept come about?
I imagined the “modern” woman to have a very busy and tight schedule, which naturally causes less time to focus on beauty and applying makeup on a daily basis. It is about emphasizing one’s favorite feature(s) and what they already naturally have. The modern woman’s everyday look is quite subtle and does not need much to look great. I wanted to create products that were simple, yet had multiple functions that helped save time, like our Multi Cream. The cream can be used as a hand cream, but also can double as a face or hair moisturizer.
CLE is "guided by the belief that there’s truth in imperfection and freedom in fluidity;" can you elaborate on how that impacts your product design?
At CLE, we are strong believers of self-love and feeling beautiful for being yourself. And we all know, no one is perfect and that’s okay. Our products are not about masking the face, it is simply about bringing out the best in uniquely you! Our CCC Cream is about bringing the radiance in your skin and keeping it nice and healthy even though it is a makeup product by formulating the product with our CLE 7 ingredients. Our packaging is white with subtle debossing to represent a blank canvas. I wanted to encourage the women who buy and use our products to use our products as they see fit, whether they use our Melting Lip Powder as a blush or for their eyes, or even a fresh monochrome look, depending on their need.